Are you a strategic, data-driven, and consumer-focused marketing leader ready to build a household name in the home services industry? Elevate Home Services is looking for a Director of Marketing (B2C)who thrives on growth, storytelling, and customer engagement.
This is your opportunity to shape a premium local brand from the inside out — leading campaigns, driving customer acquisition, and building a high-performance marketing team. With a solid foundation, company support, and strong leadership, you’ll have everything you need to make your mark.
Let’s build something extraordinary—together.
• Salary Range: $125K–$150K base (based on experience & fit)
• Location: Fort Myers, FL
• Focus: Consumer-facing brand growth and local market dominance
• Ownership: Full strategic and creative control over all B2C marketing efforts
• Team: Lead a cross-functional team of marketers, digital specialists, and creatives
• Develop and execute comprehensive, consumer-focused marketing strategies
• Set short- and long-term goals that align with company-wide objectives
• Identify growth opportunities through market trends and competitive analysis
• Shape and evolve Elevate’s brand identity, positioning, and messaging
• Ensure consistent, compelling communication across all platforms
• Lead integrated campaigns (digital, social, email, print, TV, radio, local events, and more)
• Oversee creative direction, messaging, content, and performance
• Use data and research to understand consumer behaviors and buying patterns
• Translate insights into effective messaging, pricing, and product strategies
• Hire, develop, and mentor a high-performing marketing team
• Collaborate with internal teams: sales, operations, product, and customer service
• Build and manage a performance-based marketing budget
• Track ROI, control spend, and maximize efficiency
• Oversee SEO, SEM, PPC, paid social, influencer marketing, and online reviews
• Own and optimize Elevate’s digital footprint and consumer experience
• Define and analyze KPIs to guide strategy and refine execution
• Proactively adjust campaigns based on performance and feedback
• 7–10+ years of marketing experience, including 3–5 years in a leadership role
• Proven track record in B2C marketing, especially for service-based or local brands
• Deep understanding of digital marketing, brand development, and campaign strategy
• Strong communication, project management, and creative leadership skills
• Experience managing cross-channel campaigns and internal marketing teams
• Familiarity with marketing platforms like Google Ads, Meta Ads, SEO tools, and CRM systems (Salesforce, ServiceTitan, etc.)
• Home services or Fort Myers/Naples market experience is a plus
• Lead Generation and Conversion Rates
• Consumer Engagement & Retention
• Return on Marketing Investment (ROMI)
• Brand Awareness and Customer Sentiment
• Local Market Share Growth
• Marketing’s Contribution to Revenue & Profit
• Competitive Pay: $125K–$150K salary with growth potential
• Health Benefits: Low-cost medical, dental, vision, life insurance, and 401(k) with match
• Work-Life Balance: Paid time off, wellness days, birthday off, and flexible schedule
• Career Growth: Clear advancement paths, promotion from within, and leadership development
• Tools of the Trade: Modern platforms, digital-first strategy, and fully equipped support
• Team-First Culture: We value your input, celebrate wins together, and invest in your development
• 10% Friends & Family Discount on all services
• Audiobook Library: 25+ leadership and personal growth titles
• Dave Ramsey's SmartDollar Program for financial wellness
• Gym Reimbursement: Up to $25/month
• Weekly Leadership Training: Online or in-person
• Legal Shield Access for personal legal support
• Life Coaching & Mindset Training with Weldon Long programs
• Technical Education Support: VR, in-house, and online training modules
• Strategic planning with leadership and executive team
• Reviewing performance metrics and campaign insights
• Collaborating with creative, digital, and content teams
• Leading team meetings, brainstorming sessions, and vendor calls
• Managing marketing budgets and ensuring proper allocation
• Meeting with external partners and ensuring alignment across departments
Be the voice behind a brand homeowners trust. Apply now and help Elevate become the most recognized home services provider in Fort Myers.
...expertise. Today, we provide leading-edge data, network security software, and expert guidance to reduce exposure to information theft... ...subject matter experts, consider joining our team! The Software Engineer develops, maintains, and enhances complex and diverse software...
...developing and implementing a comprehensive assessment and plan of care. Requirements Must have a current and active California LVN License Must be authorized to work in the United States Shift: Monday - Friday Prior MDS experience required Am Shift...
...Job Description As a Data Entry Clerk - Typing - Part Time Entry , you will oversee and coordinate all data entry tasks for the company. You will be responsible for ensuring the accurate and timely entry of information into our systems, maintaining data integrity...
...Immediate DIRECT HIRE openings for Thermal Spray Technicians role in the Dayton, Ohio area! Who We Are: 11th Hour Staffing Inc. is... ...and-operated business that is passionate about recruiting, customer service, and our community. We are positioned to be your one-stop...
...creation, development, analysis, and research of new product designs and patterns for HIMACS, VIATERA, and TERACANTO. Research market... ...: ~ Undergraduate degree in textile, graphic, interior, industrial design or related field. ~10 years experience. Knowledge...